Honda's Environmentology
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Case Details:
Case Code : BECG069
Case Length : 21 Pages
Period : 1991-2006
Pub Date : 2007
Teaching Note :Not Available
Organization : Honda Motor Co. Ltd.
Industry : Auto and Ancillaries
Countries : Worldwide
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Excerpts Contd...
Acknowledgements and Awards
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Honda and its subsidiaries spread across the world were acknowledged for their
efforts to reduce their impact on the environment. Honda received several awards
from reputed government and environmental organizations in Japan and in other
countries (Refer Exhibit IX for a list of environment awards won by Honda).
In February 2005, Honda's subsidiary in America won the WRAP (Waste Reduction
Awards Program) award of the year from the California Integrated Waste
Management Board. "American Honda is synonymous with excellence and quality, not
only in their products but in their approach to environmental stewardship...
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Criticisms
Even as Honda was making efforts to introduce more fuel-efficient models, there
were reports that some customers of Honda hybrid models were not too happy with
their vehicles. For example, there were newspaper reports that Honda Insight
hybrid owners had faced several problems with their vehicles. One such owner
complained that the hybrid battery pack failed on more than one occasion...
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Outlook
In September 2006, Honda announced that it would discontinue the Insight
and would launch a replacement in 2009. The Insight had managed sales of
only 320 in the first quarter of 2006. On the other hand, the Toyota
Prius was going strong with sales crossing 30,000 in the same period.
For the year ending March 31, 2007, Honda upped its annual research
budget to a record 545 billion yen (US$ 4.72 billion). This was a 6.8
percent increase over the previous year, and a 17 percent increase over
2004-05... |
Exhibits
Exhibit I: The Honda FCX Concept
Exhibit II: Honda's Environment Statement
Exhibit III: Honda's Initiatives to Improve Fuel Economy: A Timeline
Exhibit IV: Average Fuel Economy* of Honda Cars
Exhibit V: Technologies to Reduce Noise in Automobiles
Exhibit VI: Honda Gas-Electric Hybrid Prototype
Exhibit VII: Green Purchasing Guidelines
Exhibit VIII: Honda Green Factory Initiative
Exhibit IX: Some Awards Won by Honda for Environmental Initiatives
Exhibit X: UCS Rankings
Exhibit XI: Honda's Factory Emissions in 2000-2005 (in Japan)
Exhibit XII: Emission and Fuel Economy of Selected Models
Exhibit XIII: Honda's Financial Highlights
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